This 24 spread book is a collection of images, words, and ideas inspired from studying abroad in Rome, Italy for the Fall 2014 semester. Photography, sketches, and written portions were all either produced during the study abroad period or came about after the experience, drawing from the reflections of the time spent there. Using this collection, a book was constructed in an experimental form, exploring different layouts and design qualities to present the material in print.
With opportunities to learn about the design, art, history, and culture of a different country, this book offers a consideration to how living in another country can change a person: both in their work as a designer and as a person.
Selection from Haag Design
While at Haag Design, I conceptualized and designed brand identity, marketing materials, and products for the personalized book company I See Me!. A few of my responsibilities included:
▪ Conceived new product ideas including personalization concepts.
▪ Collaborated with marketing creative briefs to design campaigns, including emails, ads, headers, and sweepstakes amongst other materials.
▪ Prepared files for print and production of products.
▪ Photoshopped products into lifestyle images when acquiring new photography could not be done.
Who Loves Me? Valentine's Day Edition Giftset
For the Valentine holiday, I See Me! created a giftset containing a special edition of their Who Loves Me? title with matching sticker set. I redesigned the cover and created the sticker set, as well as setting up the design files for print and the website.
Gingham Owl Sticker Set
With the base illustrations provided, I made edits to the artwork and designed the layout of the stickers. I placed the personalization amongst the illustrations, as well as prepping the file for print.
A small selection of e-mail campaigns done in collaboration with the marketing department.
When producing new photography was not possible, I photoshopped books into lifestyles, making them look realistic and as if the photo was unedited.
While studying abroad in Rome, we needed to select an Italian product and find 5 different containers to label in a cohesive identity. I chose to do lemon products, based on the ones grown and cultivated along the Amalfi Coast. My 5 products included Lemon Soda, Lemon Olive Oil, Lemon Juice, Lemon Honey, and Lemon Marmalade. Along with the labels, we were also required to design an accompanying poster to advertise the product.
I was inspired by the imagery and typographic treatments of graphics on old fruit crates and vintage postcards. Therefore I illustrated my own imagery, and carefully worked with the typography in order to replicate the level of detail put into those past designs.
Amalfi Lemons Labeling System
Poster along with labels presented on the products
Front Label Detail
Detail of front labels
Back of the Labels
Promotional poster based on the labels
Ruote Romane Identity
While studying abroad in Italy, we did a semester long branding and identity project. Each student was given a neighborhood which they had to research and determine what type of business would best suit its culture and identity.
I was given the Trastevere neighborhood, located south of the Tiber River with an interesting mix of old Italian families as well as tourist centers. I decided the best business that could thrive there was a bicycle rental business, where locals and tourists alike could benefit from the ability to easily rent bicycles to travel through the bustling traffic and narrow streets.
This bicycle rental business is called Ruote Romane, meaning "Roman Wheels" and is accompanied by the tagline, "due ruote, sette colli," translating to "two wheels, seven hills." This refers to the famous seven hills of Rome, meaning that the users have the ability to travel all of Rome while on their bicycles.
The overall brand for Ruote Romane is to focus on the mobility and ease of use aspect that make it a viable option for locals and tourists alike. Locals can travel to and from work instead of riding the tram or crowded buses, or access different parts of the city with more ease than by car. Tourists can use the bikes to travel to their different tourist locations around Rome, or even to just enjoy the neighborhood in a different way. The business uses both physical stores with employees as well as kiosks for quick rental to offer a variety of options for its customers.
Ruote Romane Logo
The Ruote Romane signature and logo, full color.
Ruote Romane Identity System
Identity system featuring logo and signature specifications, corporate colors, and typefaces.
Ruote Romane Applications
System applicatins, including poster, publication, corporate manual, 3D promotional piece, enclosure, and BLE system.
BLE System, including a letterhead, envelope, and business card.
Facade and Merchandise
Facade design as well as products and merchandise that can be either rented or purchased.
Poster series based around the message that Ruote Romane allows the customer to travel Rome like the Romans once did, developing a metaphor back to the horses they used to travel upon the city streets.
Publication design, which is a double-sided accordion style brochure. This brochure is an English language brochure that could be given to English speaking tourists visiting the city. On the back side is a map of Rome featuring the locations of both main stores as well as bike kiosks.
Webpages for the Ruote Romane website, featuring information such as locations, how the business works, and an online store.
Typographic Flock of Facts
Using illustrations from a previous fine arts project, I wanted to turn my pen and ink friends into an exploration of typography. I selected facts about chickens, and used them as source material for the flurry that is emitted behind each avian. Each statement is accompanied by an insightful comment regarding the chicken species' slow taking-over of the world.
These designs are meant to be a series of postcards. There are four different front designs with one back design.
Avian Postcard Series
Four front designs paired with the same back design, all featuring facts about chickens and humorous remarks.
Front Design 1
Front Design 2
Front Design 3
Front Design 4
Back design of the postcard.
Illustrated Instrument Posters
While I was a marketing intern at MacPhail Center for Music, I designed a poster series based around different instrument groups that they offer lessons for. I focused on the strings (violin), brass (trumpet), percussion (drum set), and keyboard (piano). I also used elements from MacPhail's brand identity, such as their color and typefaces, in order to offer the opportunity for them to be used for the company.
UHURU Magazine Spreads
As a graphic designer for the student publication UHURU at Iowa State University, I was given articles to design editorial spreads for. I needed to follow a specific style guide in order for the magazine to remain a cohesive piece when published, and was given certain perameters regarding each article given.
Freedom from Validation
Fall 2014, 1 spread with no photography
Fair Trade, Free People
Fall 2014 publication, 1 spread with photography
IUCN Red List Infographic
The objective of this project was to research and assess information on the subject selected and graphically represent data with regard to types of data and changes over time. We were to create an information design in which data can be accessed in a variety of ways or formats.
The poster is based off of the IUCN Red List, a list dedicated to the documentation of species around the world and their status regarding their risk of extinction. The actual poster size is 18"x24", and more information regarding the IUCN Red List can be found at www.iucnredlist.org.
IUCN Red List Infographic Poster
Boy Scouts of America: Patch Designs
These are patch designs that I have created for the Northern Star Council of the Boy Scouts of America. I have worked with a contact within the district from 2009 to the present, developing unique designs for specific events. Each design is designed in Adobe Illustrator, and then sent to a printer that recreates the design in patch form.
Patch Designs, 09-14
All of the patches I have created from when I began designing for the district in 2009 through 2014.